Undertanding the process or journey that the customer takes across your brand identify opportunities to optimize CX, reduce cost and improve efficiency
Customer Experience (CX) is “how customers perceive the interactions with your company." Process Services help you understanding how your product and service touches your customer and the value they derive at each interaction point so you can optimize their experience. Two of our favorite Process Services are:
Customer Journey Map and
Value Chain Analysis
The Customer Experience Journey map useful to identify focus areas for your customer experience transformation. This is followed by the Value Chain Analysis to answer the question of "what does my ideal customer really value?" Equipped with both of these visual models enables your CX transformation journey to begin.
Process & Data